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Users were previously required to hold down on the screen in order to view a snap; this behavior was removed in July 2015 The requirement to hold on the screen was intended to frustrate the ability to take screenshots of snaps; the Snapchat app does not prevent screenshots from being taken, but can notify the sender if it detects that it has been saved.

By holding down on the photo button while inside the app, a video of up to ten seconds in length can be captured.

After a single viewing, the video disappears by default.

Snapchat has become notable for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.

As of February 2018, Snapchat has 187 million daily active users.

It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect." He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet".

In June 2013, Snapchat version 5.0, dubbed "Banquo", was released for i OS.

The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.